News Site Optimization 101

Before anything else, if you own a ‘buy and sell’ website which has a news page that can’t be considered a news website. Google makes it clear with their announcement, “Google News is not a marketing service” thus a news website should not be considered as a press release page for businesses.

News Plugin on WordPress

For those using WordPress, there are a lot of WordPress SEO services and plugins which may benefit any news website. One plugin is the News SEO plugin which “creates XML News Sitemaps, editors’ picks RSS feeds and allows for use of the standout tag and the meta news_keywords tag as well as helping you optimize some of the more advanced XML News sitemap options like stock tickers.”

Accelerated Mobile Pages (AMP)

This applies to all websites however with the number of potential clients and readers checking news on your website, you may want to deliver the news in the best way possible. The AMP allows articles and news reports to be easily accessible on mobile devices. The main focus of the AMP strips is to deliver information as fast and as direct to the point as possible.

AMP WP plugin banner

Accelerated mobile pages can also be created by reliable WP plugin providers such as the plugin from Automattic. As well, you can refer on PageFrog for such plugins for the designs that you want for your news website.

Crawl speed

A good way to index your news website quickly on Google is by optimizing your website speed. In addition, make sure that your sites’ XML sitemaps are still available.  Before doing so, be sure to refer to Google guidelines.

1000 URLs for every news sitemap

When creating new articles, do not create new sitemap for it. Instead, update the current sitemap. There are special plugins to do this and can provide you with better options than opting for Google sitemap generators.

There are a lot of things to consider when managing a news website. With the details mentioned in this list and with the right choice of WordPress SEO services, you’ll be sure to make your news website climb up the Google ladder.

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